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Off-Page Optimization: Off-page optimization focuses on improving the website's authority, relevance, and popularity by acquiring backlinks from other reputable websites. Backlinks act as votes of confidence, indicating to search engines that your website is trustworthy and valuable. Off-page optimization also involves activities such as social media marketing, influencer collaborations, and online reputation management to enhance the website's visibility and reputation. Technical SEO: Technical SEO involves optimizing the technical aspects of a website to ensure search engines can crawl, index, and understand its content effectively. This includes optimizing website speed and performance, ensuring mobile responsiveness, implementing proper URL structures, creating XML sitemaps, utilizing structured data markup, and securing the website with HTTPS.

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